Eric Hankins is a creative content and communications strategist with 10+ years of experience in multimedia storytelling. He is currently a Communications Manager at Dura-Line, and serves as Marketing & Communications Chair on the Board of Directors at Indy Pride.
Work Samples
Assisted with creative and social media marketing content for the annual Indy Pride Festival, an event drawing 60,000+ attendees.
Managed and created content for a late-game social media fundraising push to sell tickets ahead of the event.
Result: Sold out VIP tickets and added an additional $20,000 in ticket revenue ahead of the festival.
Indy Pride Festival Social Media Marketing
Indy Pride
Led the content strategy and creative direction for an internal campaign built to drive safety certification participation across the organization. Directed the visual and messaging approach—from campaign graphics to internal communications—aimed at motivating employees company-wide.
Result: 500 additional employees earned safety expertise certifications.
Safety Certification Internal Marketing Campaign
Dura-Line
Created and produced a monthly CEO video series to keep employees connected and informed during the COVID-19 pandemic—shooting, editing, and distributing every episode independently. Included creating email and intranet communications as part of distribution. The series resonated enough to continue well past its original purpose, carrying into the return-to-office transition.
Result: 450+ average views per video, and an Employee of the Year nomination for the work.
CEO Video Series
Allied Solutions
Led the organization's annual United Way giving campaign year over year, chairing the campaign committee and planning employee volunteer and engagement events. Created all multimedia content for the campaign— executive videos, digital signage, web pages, flyers, and promotional graphics. Result:
Result: Exceeded fundraising and volunteer hour goals each year, raising more than $500,000 cumulatively over my tenure.
Annual Fundraising and Engagement Campaign
Allied Solutions
